The U.S. Chamber of Commerce wants the creation of a new White House post called " chief intellectual property enforcement officer," increased spending for border and law enforcement, and stepped-up coordination with industry and foreign governments.
" We expect that many of these proposals will be incorporated into important legislation (in Congress)," NBC Universal Chief Executive Jeff Zucker said in a speech at the annual anti-piracy conference.
NBC Universal is 80 percent owned by General Electric Co, with the rest owned by French media and telecommunications group Vivendi.
The chamber released a national survey at the conference that said more than one in five Americans purchased counterfeit products last year.
" The intellectual property of our key industries is under assault around the globe and we believe that IP protection is among a handful of issues that will determine America's competitiveness in the 21st century," Chamber of Commerce president Tom Donohue said in a statement.

Reuters